Accepted papers

List of approved authors and papers distributed on sessions and themes

Theme I

Corporate reputation and social outcomes,
15.00-17.00, 24th September 2009,
Central University Library, The Aula

1. Bruno Amaral, Mafalda Eiró-Gomes, Corporate Identity At The Web, Portugal
   
   Øyvind Ihlen, Kristian Karlsen, Business in the news: implications for public relations, Norway.

2. Friederike Schultz, Stefan Wehmeier, The role of public relations agencies in the social construction and institutionalization of “corporate citizenship. A narration and storytelling perspective, Germany/ Denmark

3. Marita Vos, Synergy and social orientation as quality dimensions For the future communication policy, Finland.

4. Candace White, Antoaneta Vanc, Ioana Coman, American Corporate Social Responsibility In Romania: Corporate Diplomacy As A Component Of Public Diplomacy, USA
   

Theme II

Public Relations impact in support of business competitiveness
15.00-17.00, 24th September 2009,
Central University Library, The Council Room

1. Camelia Cmeciu, Monica Pătruţ, Cristian Călin, Beyond advertorials – signs of objectivity and responsibility during crisis situations, Romania.
   

2. Emanuele Invernizzi, Stefania Romenti, The Consulting Role of the CCO in Corporate Decision Making, Italy.
   

3. Ulrike Röttger & Joachim Preusse, Communication controlling revisited. Theoretical annotations to a consolidation of the research agenda, Germany.
   

4. Anja Prexl, Benno Signitzer, Exploring the Role of Internal Communication in Diversity Management: How Public Relations Can Contribute to Manage Heterogeneous Workforces, Austria.
   

5. Ivar Soone, Tuula Lehtimäki, Julia Nevmerzhitskaya, Is customer really the king? Empirical evidence from international business cases, Estonia.
   

6. Ansgar Thiessen, Diana Ingenhoff, Reputation management in the media society. Safeguarding reputation during crisis situations through crisis communication management, Switzerland
   

Theme III

Public Relations in transition and post-transition societies, 17.15-19.00,
24th September 2009,
Central University Library, The Aula

1. Sorin, Nastasia Public Relations Practices In Western And Eastern Europe. A Comparison Between French And Romanian Public Relations Companies On The Web, USA.
   

2. Sónia Sebastião, Public relations research in business internationalization strategy: the effective public relations case of a new technology portuguese company, Portugal.

Theme IV

Political Communication and Public Affairs, 17.15-19.00,
24th September 2009,
Central University Library,The Council Room

1. Øyvind Ihlen, Dave Gelders, Public propaganda about potential policies?, Norway/ Belgium.
   

2. Jochen Hoffmann, Adrian Steiner, Selling out political communication: Services and Functions in Public Affairs Consulting, Switzerland
   

3. Ülle Toode, The image presentation of parliamentary candidates in Estonian and Finish public service TV news, Finland.

Theme V
Paradigm shifts in Public Relations. Managing risks and crises.

Subtheme V/1
Paradigm shifts in Public Relations, 14.30-16.30,
25th September 2009,
Central University Library, The Aula

1. Laura Asunta, Perceptions on PR Professionalism in the 21st Century Europe, Finland.

2. Alan Apperley, Sarah Williams, Public Relations and Discourses of Professionalization, UK.

Subtheme V/2

Personal Influence through Public Relations,
14.30-16.30, 25th September 2009,
Central University Library, The Aula

1. Karl Nessmann, Personality PR. The phenomenon of personalization. Austria.

2. Chiara Valentini, The Struggle For Recognition. Personal Influence Model, Cultural Premises and Corruption - Understanding Societal Orientations Towards Informal Relations. Denmark

Subtheme V/3

Coping with risks and crises,
14.30-16.30, 25th September 2009,
Central University Library,The Council Room

1. Paul Capriotti, Public Relations in Museums. Managing communication and relationships with their local community, Spain.

2. Jesper Falkheimer, Mats Heide, On dropping the crisis communication tools: From plans to improvisations, Sweden

3. Sherry J. Holladay, W. Timothy Coombs Refining the Concept of Public Relations Literacy: Developing Critical Consumers of Public Relations, USA.

4. Owen Kulemeka, Public Relations And Disaster Recovery: Comparing UK and US Experiences, USA

5. Päivi Tirkkonen, Informing, intimidating or consulting – the challenges of policymakers’ risk communication with the publics, Finland